My Following is located at:
1831 12th Ave S
Suite 250
Nashville, TN 37203

My Following is a Tennessee company as My Following, LLC. (hereinafter, “My Following”, “we”, or “us”). My Following wants you to know what information we learn about you when you visit our website (the “Site”), what we do with the information we collect, how we share information, and how you can view or change the information we have. This privacy policy (the “Policy”) sets out how we use and protect the personal information of people who use the Site. By accessing or using the Site, you are consenting to the terms of this Policy. If you do not agree with this Policy, you should leave the Site immediately.

 So we are clear about the terminology we are using, when we use the phrase “personal information” in this Policy, we mean information that is capable of being associated with or could reasonably be linked with you, such as your name, email, mobile number, or other types of information.

We are not responsible for the content or privacy practices on any website not operated by My Following to which this Site links or that links to this Site.


What We Collect

Information Gathered from Visitors to Our Site

Information we collect includes the referring URL, your Internet protocol (“IP”) address, Internet service provider, which browser you used to come to the Site, date/time stamp, the country, state or province, the pages of our Site that you viewed during your visit, and any search terms you entered on our Site. We gather this information to help provide an efficient, meaningful and customized experience for visitors to the Site. The information allows us to administer the Site, analyze site activity, and diagnose problems with our server and software.  


Cookies. We use cookies to operate and provide services through the Site, such as presenting products related to those you have viewed.  The cookies we use are small text files that allow us to provide and customize our services, and in doing so, provide you with a better user experience. Your browser should allow you to control these cookies, including whether or not to accept them and how to remove them. You may choose to block cookies with your web browser and continue using the Site without interruption. uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.


Information You Provide When Using our Services

If you provide information about yourself by registering on a page, filling out a survey, subscribing to our mailing list, completing an order, entering a contest, or otherwise voluntarily telling us about yourself or your activities, we will collect and use that information to respond to your requests, identify user preferences, alert you to new information, products, and services that we offer, improve our services and the content of the Site, and provide products on your behalf.


Order Process. During the process of placing an order on the Site, you will be prompted to provide us or our payment processing vendors with certain personal information, including your name, shipping and billing address(es), phone number, email address, and credit card information. We use third-party service providers Shopify and to host our checkout process and to process your payments. These third-party service providers collect, use, and process your information, including your payment information, on our behalf and only for the purposes we request, in accordance with their privacy policies.


We receive information about your purchase, including your name, email address, billing and shipping address(es), and payment processor (but not your credit card information), and use this information to verify and fulfill your order, to communicate with you about your order, and for marketing purposes. When you purchase or return a product, we collect information about the transaction such as the product details, date and location of the transaction, and any reasons provided for a return. If we encounter a problem when processing your transaction, your personal information may be used to contact you.


Account Creation. You may choose to create an account to receive regular updates from us, move through the checkout process faster, store multiple shipping addresses, and view and track your orders and product purchase history. When you create your account, you will be prompted to provide your name, email, and a password. You are not required to create an account to use the Site.


We may use the information you provide during the order process and from your account to customize messages we send about products, offers, surveys, promotions, events, and news we think may interest you and tailor your experience on the Site. 


Email Addresses. Several locations of the Site permit you to enter your email address for specified purposes, including to register for a contest or sweepstakes; to request we notify you of new products, new product styles, or product sizes; and/or to sign up for email newsletters, special offers, and other marketing communications. Your participation in a contest or sweepstakes is completely voluntary, so you have a choice of whether to participate and disclose information to us. We use this information to notify contest and sweepstakes winners and to award prizes. We may post the names and cities of contest and sweepstakes winners on the Site. By entering a contest or sweepstakes, you may receive our email newsletter, special offers, and surveys. 


Our marketing emails tell you how to opt-out or unsubscribe. If you opt-out of marketing emails, we may still send you non-marketing emails and notifications, which may include information about your account, our business dealings with you, and updates regarding our policies.


Text Marketing (SMS & MMS) Notifications: You may sign up for text notifications on the Site. By doing so, you agree to receive recurring automated marketing messages at the phone number provided. Consent to receive text notifications is not a condition of purchase. You may opt out of receiving text notifications by replying STOP to the last message received. You may also reply HELP for help. Message and data rates may apply. 

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.


The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Product Reviews. You may choose to submit a product review. If you post a review, we may ask for your name, email address, and interests. You may also choose to submit photos or videos. If you submit a review, we will keep your email address and full name private. The content of reviews is public so any personal information that you submit as part of a review can be seen or used by other visitors to the Site. We are not responsible for any personal information that you choose to submit as part of your review. 


Sharing Information

We may share your information in the following ways:


Service Providers. We work with third parties to perform certain functions on our behalf (“Service Providers”). For example, we use Service Providers to process and fulfill orders, process payments, deliver packages, and perform services related to the design, maintenance, and improvement of the Site and our database and related systems. These Service Providers may have access to certain personal information needed to perform their business functions, but may not use or share that personal information for purposes outside the scope of their functions performed on our behalf. These companies could include Shopify, PayPal, Amazon, Apple Pay, Sezzle,, Recharge, Klaviyo, Attentive, YOTPO, Videopeel, and Shipstation, and other 3rd party apps.


Legal Compliance. We may also disclose your information in response to requests from law enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. 


Protect Rights. We also may share personal information to protect the rights and property of My Following, our agents, customers, and others, including by enforcing our agreements, policies, and Terms of Service.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We Do Not Sell Personal Information

We will not sell (or trade or rent) your personal information to other companies. 


It is possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the Privacy Policy then in effect. 


Where We Store and How We Secure Your Personal Information

We are committed to protecting the security of your Personal Information. The Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer (“SSL”) for all transactions through the Site. We have taken certain physical, administrative, and technical steps to help safeguard the information we collect from and about you. While we take steps to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.


Links To Other Websites

We may provide, as a convenience to you, links from our Site to other websites, including sites operated by us, our partners, associates, or independent third parties. Each website has its own privacy policies and practices, as described on such site. Those policies and practices may be different than the policies and practices described here. We urge you to read such site’s privacy policy carefully before you use or submit information to that site. Additionally, to the extent that you follow a link to a website operated by an independent third party, please be aware that we exercise no authority or control over that third party and are not responsible for any information that you may submit at that site.


No Data Collected from Children

Our Site is not directed at children under the age of 13, and we do not knowingly collect information from children under 13 with or without consent from their parents or guardians. If we learn that a user is under 13 years of age, we will take steps to remove that user’s personal information from our databases and to prevent that user from utilizing our services.

International Visitors:

Our digital operations are conducted in the United States. Regardless of where you live, you consent to have your personal data transferred, processed, and stored in the United States and allow My Following to collect and use your personal information in accordance with this Policy.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties. uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. 

Change Policy

We reserve the right to change or update this Policy from time to time. If we make any changes, we will change the Last Updated date below. We also may provide additional notice, as applicable, depending on the type of change. If you object to any changes, you may stop using the Site and/or services. Your continued use of the Site and/or services after we publish or otherwise provide notice about our changes to the Policy means that you have read and understood the updated Policy.


California Consumer Privacy Act (CCPA)

The CCPA provides rights to certain individuals located in California. Our California users have the following rights:


Right to access: You have the right to know and see what data we have collected about you over the past 12 months including:categories of personal information we have collected about you; categories of sources from which the personal information is collected; the business or commercial purpose for collecting your personal information; the categories of third parties with whom we have shared your personal information; and the specific pieces of personal information we have collected about you.Right to deletion: You have the right to request that we delete in certain circumstances the personal information we have collected from you.Right not to be discriminated against: You have the right not to be discriminated against for exercising any of these rights.


To request access to or deletion of your personal information, or to exercise any other data rights under the CCPA, please contact us at or via mail at 8785 S Gessner Rd Houston, Houston, Texas 77074, United States

General Data Privacy Act (GDPR)

My Following is the controller of your personal information. We are a company located outside of the European Union. If you want to make use of your data privacy rights, please email us at


All our users in the European Economic Area (EEA), have the following rights, about which you can contact us at


Right to access: the right to request certain information about, access to and copies of the Personal Information about you that we are holding;Right to request that we rectify, limit, cease processing or erase information we hold about you in certain circumstances;Right to data portability: the right to request that we return any information you have provided in a structured, commonly used, and machine-readable format, or that we send it directly to another company, where technically feasible;Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests or, if applicable, for marketing purposes; andRight to lodge a complaint about us to a supervisory authority in your country of work or residence (for instance, the Data Protection Commissioner in Ireland).


Legal Basis for Processing. We process your personal information on the ground that such processing is necessary to further our legitimate interests (including: (1) providing effective and innovative services to our users; and (2) to detect, prevent or otherwise address fraud or security issues in respect of our provision of services), unless those interests are overridden by your interest or fundamental rights and freedoms that require protections of personal information.

We also process your personal information where it is necessary on the basis of performing under our contract with you in accordance with our Terms of Service, or in order to create a contract with you.


What To Do If You Have Questions Or Concerns About Your Information

If you need information or have any questions or concerns about this Privacy Policy or our use of your personal information, you may contact us at or via mail at 8785 S Gessner Rd Houston, Houston, Texas 77074, United States.


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